Morrisons is introducing a white egg pack to its Chuckle Eggs range. The range is part of its wider ‘For Farmers’ initiative where 6p is given back to farmers per half dozen box of eggs. The eggs come from a mix of Dekalb White and Lohmann LSL Classic whites.
Morrisons launched its ‘For Farmers’ range in 2015 so customers could show support for farmers by choosing a range which commits extra money to go to farmers. The company said it had given over £25 million back to farmers since it was launched.
Sophie Throup, Technical and Sustainability Director at Myton Food Group for Morrisons, said: “Brown eggs have traditionally been sold in the UK and white eggs currently account for only 10% of sales. We know our customers are continuously looking for ways to shop more sustainably and although in terms of taste and size white and brown eggs are exactly the same, the lower carbon footprint benefits of using white hens means we are able to offer a more environmentally friendly egg. We have worked closely with our existing egg farmers to launch this full white pack and are committed to offering our customers sustainable options across our stores.”
A half dozen box of white Chuckle free range eggs is now available across 423 stores for £1.85.