Lidl GB has announced it is reducing stocking density requirements for all its own label fresh chicken to 30kg per square metre, and will begin the process with its suppliers this summer.
The transition is set to be completed by early 2025, the retailer said.
Lidl said the move would enable birds more space to engage in natural behaviours like stretching their wings, dust bathing and exploring, bolstering both physical and psychological well-being, leading to more fulfilling lives.
Richard Bourns, Chief Commercial Officer at Lidl GB, said: “Animal welfare is a priority for us, and we are dedicated to ensuring all animals within our supply chain lead good lives. This initiative is a testament to our strong supplier relationships and underscores our continued commitment to championing British food and farming.
“We’re devoted to working with our partners throughout the supply chain to influence positive change. Through ongoing engagement and longer term agreements, we’re able to provide them with the confidence needed to make the necessary investments that will help move the dial on animal welfare. This approach ensures our customers can count on us to deliver improved animal welfare standards, as we continue to offer them quality produce at market leading prices.”