Fairburn’s Eggs, one of the UK’s largest independent egg producers and packers, has launched its first national speciality brand, Fairburn’s Famous, and announced major investment in its Lincolnshire packing centre and farm estate.
The third-generation family business and the largest producer of free-range eggs in the country, is rolling out the new brand into over 200 Asda stores.
The first product to launch in the new range is the British Blue, with eggs laid by rare breed hens, bred exclusively by Fairburn’s. The eggs will sell at £1.75 for four, and will be packed in a floral box.
The company has also announced a major investment in its Lincolnshire packing centre site and across its farm estate. Since 2023, the company has invested over £6 million expanding its site at Burgh-le-Marsh near Skegness and upgrading its local milling facility and rearing sheds.
Capacity at the packing centre has recently been increased by a third to allow for future demand, and a new lorry park and loading bays have also been added.
Daniel Fairburn, CEO of Fairburn’s Eggs, said: “As a family-run egg producer, we’re incredibly proud to be launching our first national speciality brand. We hope consumers will not only love the delicious taste of the eggs, but also their floral-themed packaging.”