Egg sales have topped six billion for the first time since modern records began, with soaring sales confirming British shoppers’ growing love affair with eggs.
The latest figures show a 4.8% increase in sales volume on the same period in 2016 (52 w/e 18 June 2017*), which is the equivalent of around 300 million additional eggs sold.
Andrew Joret, British Egg Industry Council Chairman, said: “Eggs are now seen as a healthy, nutrition-packed and versatile option, and sales are going from strength to strength as shoppers scramble to include them in their weekly shop.
“The exciting thing is that there are still many people who are yet to realise the many benefits of eggs, and I firmly believe that it’s only a matter of time before they do. The potential in the market is enormous, particularly when measured against per capita consumption elsewhere in Europe, and I expect sales to keep climbing.
“Egg recipe images are among the most shared online, and consumers’ desire to create, share, and consume egg dishes is only going to maintain sales momentum, inspiring consumers to cook more frequently with eggs.”