Wall’s has launched its first chicken roll in selected Asda stores across the country.
The new collection includes a Wall’s Chicken Jumbo Roll and a four-pack of Wall’s Chicken Rolls with Sage & Onion. They’re made with 100% British chicken thigh, onion, garlic, nutmeg and a blend of fresh herbs including sage, parsley, rosemary and marjoram wrapped in a low-fat puff pastry.
Rebecca Bolt, our head of innovation said: “The taste experience is reminiscent of a traditional chicken dinner, one of the nation’s favourites. The chicken thigh retains its flavour and moisture, so the meat is succulent and tender, surrounded in our crispy, flaky pastry.”
“We have developed these recipes to provide health-conscious consumers with a pastry roll that delivers first on taste, contains significantly less fat and meets the rising demand for alternative proteins – making the range perfect for consumers who want to cut their red meat intake.”
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Chloe Ryan
Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.