The ‘A closer look at…’ series is an online tool that helps its members and NFU staff explain the important role of different areas of British farming.
The three digital spaces focus on livestock, dairy and poultry and will be updated in line with fresh information as soon as it becomes available.
The series examines some of the more misunderstood subject areas of welfare and environmental impact and acts as a tool to positively promote livestock sectors to interested parties, such as MPs or supply chain contacts.
The NFU said the initiative had been set up because many elements of agriculture can sometimes be misunderstood by those in industry, government and the general public.
“With questions constantly being raised surrounding British livestock, dairy and poultry production, it is crucial that our members are equipped with facts and evidence to engage the public in honest, realistic and scientifically evidenced accounts of British agriculture,” the NFU said.
The A closer look at poultry section explains egg labelling and look at the different types of egg production systems.
They all look at the health benefits of having eggs, meat and dairy as part of a healthy diet.