From April, M&S will be expanding its RSPCA Assured range to offer more RSPCA Assured products than any other retailer – including all fresh eggs, pork, farmed salmon and farmed trout, Oakham Gold chicken and milk.
The retailer is running a new TV and multimedia campaign this spring, taking customers behind the scenes at its farms and showcasing the work of M&S farmers up and down the UK. A total of 73 different ads will run across 19 weeks will run across the four-month campaign.
Joe Bailey, Head of Farming at RSPCA Assured, said: “We’re delighted that M&S is leading the way in committing to stocking the widest range of RSPCA Assured products of any UK retailer. We know customers recognise and trust the RSPCA Assured logo and standards and it helps them to make better choices on their weekly shop.
Stuart Machin, Managing Director of M&S Food said: “We only work with farmers and growers that we know and trust to source our products with the utmost care. I’m incredibly proud that we’ve raised the bar yet again for 2021, with an industry-leading bee programme, boosting biodiversity on our Select Farms and the introduction of the biggest range of RSPCA Assured products on the market.”