The campaign encourages shoppers to buy their Christmas turkey direct from the farm where it was produced. They can find their local turkey producer by putting their postcode into the NFU Turkey Finder. Last year the Turkey Finder had a revamp, and now includes an interactive map to make it even easier for shoppers to locate their nearest producers.
The campaign also wants to remind people who cannot buy from their local farm to look for the Red Tractor logo on turkey packaging when shopping in the supermarket.
To help raise the profile of the campaign producers are being asked to post across social media using the hashtag #BuyMyTurkey on Friday 3 December. In previous years the campaign has been hugely successful in promoting buying local and British turkeys for Christmas. Producers are encouraged to post pictures and videos of their turkeys.