RSPCA Assured has launched a new advertising campaign to promote higher welfare chicken products for the barbecue season.
The 30-second advert follows a group of people at a barbecue cooking chicken burgers, sausages, kebabs and corn on the cob. The advert will appear across the Channel 4 network alongside programmes such as Bake Off: The Professionals, Supermarkets Unwrapped, Jamie’s £1 Wonders and Come Dine With Me.
Xenia Kingsley, senior marketing manager at RSPCA Assured, said: “We’re all fired up about our new summer barbecue campaign. It focuses on encouraging those who already eat meat to consider farm animal welfare this barbecue season and opt for higher welfare chicken and pork.”
The advert will also appear on Facebook, Instagram, TikTok, YouTube and there will be 350 out of home digital display ads on high streets and retail parks across the country. RSPCA Assured labelled products can be found in all major supermarkets including Aldi, Asda, Co-op, Lidl, Marks and Spencer, Morrisons, Sainsbury’s and Tesco.