Noble Foods has embarked on a new marketing campaign with the actor Kelvin Fletcher. The campaign will aim to educate consumers about the high standards on Noble’s free-range farms.
Fletcher, a well-known advocate for farming, will work closely with the happy egg co. to showcase the day-to-day care and attention given to the hens.
The campaign includes the publication of a new booklet call the Playbook, about hen welfare. In addition, new digital content will be shared through video stories, social media posts, and influencer collaborations. Media planning and buying, including partnerships and influencer strategy, was by OMD UK. All the campaign assets were produced and distributed by branded content agency, Platform Media.
“The space these hens have is great,” Fletcher said farm visit. “As a farmer myself, I can appreciate the effort that goes into providing this level of care – and it’s evident that the welfare of these birds is a top priority. What’s equally refreshing is that their suppliers are mainly family farms, which really bolsters our agricultural community. It’s this approach that sets them apart and ensures they continue to produce quality eggs.”