With British Egg Week 2018 (8-14 October) coming up, British Lion eggs has developed a toolkit to help retailers, food manufacturers and caterers to start planning how to make the most of the week.
The toolkit highlights a range of activity that is taking place during the week around this year’s theme ‘Don’t get hangry, get cracking’, including assets for use on social platforms. With research showing being hangry (anger due to hunger) affects 79% of Brits, protein-packed eggs can help provide a solution by helping people to feel full up for longer.
The toolkit includes ideas on how to get involved, including key messages, nutritionist Catherine McDonald’s top tips to avoid hunger pangs, and hangry-busting egg recipes that can be shared with customers to encourage them to celebrate British Egg Week and use more eggs. It also includes information on how to exploit British Egg Week via social media channels. News stories, social media activity and influencers sharing their hangry content will also form part of the campaign.
Toolkit available to promote British Egg Week
By Chloe Ryan
Chloe Ryan
Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.