Noble Foods’ The Happy Egg Co. is making return to TV screens this January with a brand-new TV campaign, ‘Stay sunny’. Back on TV for the first time since 2017, the ads will communicate the role that Happy Eggs play in increasing vitamin D intake, especially during the darker winter months.
The TV campaign will aim to educate viewers that they can’t always rely on the British weather to give them their recommended daily vitamin D intake, but they can eat eggs to help them stay sunny as their eggs contain vitamin D. Live for over 10 weeks, the brand will partner with ITV’s popular breakfast programmes, Good Morning Britain and Lorraine, to reach key audiences at the start of each day.
Happy Egg Co launches new TV ad campaign
By Chloe Ryan
Chloe Ryan
Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.