Gressingham Duck has launched a new on-pack promotion with Blue Dragon to celebrate Chinese New Year.
As part of its new ‘Dine in with Duck’ campaign, which aims to promote every day and special occasion uses for duck, Gressingham Duck is running a cross-promotion with Blue Dragon throughout the supermarkets.
Around 370,000 selected Gressingham Duck products will feature a special ‘Don’t Forget Your Bottle of Blue Dragon Sauce’ sticker, whilst 340,000 Blue Dragon bottles will carry a neck tie that promotes duck and gives a link to a competition webpage on the Gressingham Duck website where people can win a hamper of duck goodies.
The Blue Dragon promotion will feature on Gressingham Duck’s packs of fresh duck legs, breast and whole duck products in Tesco, Sainsbury’s, Waitrose and Morrisons. There will also be leaflets in the brand’s Half Crispy Aromatic Duck packs offering 50p off the Gressingham Duck Bistro range.