Gressingham Duck has linked up with Naked Wines to offer its customers the chance to win one of 24 hampers of wine.
400,000 packs of fresh duck will be included in the new on-pack promotion which will run in all major retailers from now until November.
“We are very excited to be running this on-pack campaign with Naked Wines,” said Rebecca Alderton, marketing manager at Gressingham Duck. “Not only is Naked Wines a fantastic local firm, but it fits perfectly with the Gressingham brand.
“We really hope customers new and old will be enticed to try our delicious duck over the next two months and that we’ll see a strong uplift in sales and experimentation. We also expect it to drive traffic to our brand new website.”