Canada’s egg producers’ organisation has cashed in on the current global focus on the Olympics to communicate the size and importance of the national “egg economy” to the country’.
Referring back to 2010 when the winter Olympics were held in Vancouver, the chairman of Egg Farmers of Canada (EFC), Peter Clarke, has pointed out the event was projected to create $4.1 billion (£2.4bn) in economic activity, running through to 2015.
“That impact was truly Olympian,” said Mr Clark, writing in EFC’s latest commercial newsletter.
He then added: “It is almost the same amount of economic activity generated by the ‘egg economy’ every year, a measure that reflects the total value of the sales and spending we create.”
