Lidl GB has committed to selling 100% free range eggs by the end of 2024.
This new commitment is the first from a discounter in Great Britain, although other retailers, including Morrisons and Waitrose, have made similar pledges.
Martin Kottbauer, chief trading officer, Lidl GB said: “We know that, in addition to the taste, the welfare and conditions in which hens are housed is important to our customers.”
Lidl said that as it transitions to selling only free-range eggs it is working closely with its egg suppliers and has introduced longer-term contracts to help ensure that they have security and certainty needed to invest for the future.
“Our commitment to selling 100% free range eggs by the end of 2024 builds on our strong credentials as a grocer which sources sustainably and responsibly, offering the highest quality produce at affordable prices,” said Kottbauer. “Whilst our overall market share is currently 7.1%, we know that 12% of all fresh shell eggs are bought through Lidl, and we therefore hope that this commitment will help create positive change across the industry.”