Take-home sales at the grocers increased by 2.2% over the four weeks to 7 July 2024, according to the latest data from Kantar.
Grocery price inflation fell again this month to 1.6% – its lowest figure since September 2021. The drop coincided with the fastest rise in monthly footfall so far in 2024. Britons made 2% more trips to the supermarket this period than they did one year ago. As pressure on pockets eased, sales of branded products increased by 3.6%, outpacing own-label items at 2.7%.
Ocado was the fastest growing grocer for the fifth month in a row, with sales up by 10.7% over the 12 weeks to 7 July. The online-only retailer now holds 1.8% of the market, up 0.1 percentage points compared with the same period last year.
Lidl saw a 7.8% jump in sales, bringing its share of the market to 8.1%. Waitrose gained share for the first time since January 2022, achieving a 0.1 percentage point rise to 4.5% as spending at the retailer increased by 3.3%.
Britain’s largest grocer Tesco achieved its biggest share gain since November 2021, taking 27.7% of the market – a 0.7 percentage point increase versus last year. Sainsbury’s boosted sales by 4.7% over the latest 12 weeks, bringing its share to 15.3% up from 14.9%. Morrisons accounts for 8.7% of the market, while Asda holds a 12.7% share. Aldi’s market share now stands at 10%.
Co-op has a 5.7% share, and Iceland maintains its 2.3% portion of the market, nudging up its sales by 4.1%.