Gressingham Duck has unveiled the brand new packaging for its Crispy Duck range.
The packaging has new photography and product information.
“We are really thrilled with the rollout of our new branding, and in particular, the clearer messaging it displays. The side of pack is crucial to how products are merchandised, so we are really happy with what the designers have come up with and how the new packs really stand out on the shelf,” said Rebecca Alderton, brand manager at Gressingham Duck.
“We have continued the red background and incorporated a patterned border which links to Asian-style cuisine. It was very important, whilst rebranding, to keep things consistent with the old packaging,” she said.