A major £1m trade and consumer marketing campaign highlighting the benefits of consuming British Lion eggs is launching in 2025.
Comedian Ellie Taylor is fronting the campaign, which will also be supported by a range of popular influencers, food safety and nutritional experts. The theme of the campaign is that British Lion eggs are a ‘no-brainer’, nutritious food choice for all ages.
The programme will communicate the benefits of British Lion eggs as brain food for various life stages, from babies to older age. It will also deliver the message that eggs are quick, easy and great value for money for families.
Ellie Taylor will front a series of comedy sketches centred on family teatimes which will be rolled out across British Lion eggs’ social channels and via the media. Additionally, across Instagram and Tik Tok, a group of influencers with a combined followership of more than a million, will be creating inspiring and amusing content throughout the year for young families.
Mark Williams, British Egg Industry Council chairman, said: “Eggs are perfect for families looking for easy, nutritious, and affordable meals whatever the time of day and are a key brain food for all ages. The FSA advice that British Lion eggs can be consumed runny also means they can be enjoyed by the whole family.”