Cranswick has announced it has acquired a pet food firm, Lincolnshire-based Grove Pet Foods.
The acquisition will allow Cranswick to maximise the full carcase of both poultry and pigs.
Grove Pet Foods produces a range of dried pet foods, for several leading brands under private label relationships alongside its own brands including Vitalin (natural) and Alpha Feeds (working dog). The business employs over 100 people, and its products are predominantly supplied into the specialist pet stores such as Pets at Home, independent pet stores and they also operate a direct-to-consumer service.
Adam Couch, Cranswick’s chief executive said: “The move into pet food is an exciting one as the categories continue to grow and consumers are increasingly looking to premiumise the diet of their pets. We believe we can use the skills and expertise we have developed in creating our fantastic product range and apply that ethos to the pet food category.
“The move also complements our farm to fork integration strategy for poultry and pigs and supports the use of the full carcase, supporting our sustainability strategy to ensure there is no waste in our food systems.”