A new Rabobank has identified South and Southeast Asia as the epicentres of growth for the global poultry market over the next decade. The regions’ poultry markets are expected to grow by 30% from 2023 to 2030, underscoring vast potential for industry stakeholders.
The poultry industry in South and Southeast Asia is poised for a robust recovery, the report said. “We forecast a combined total growth of 30% by 2030, driven by a resilient economic outlook, burgeoning populations, and a shift in consumer preferences toward poultry as a preferred source of protein,” said Nan-Dirk Mulder, senior global specialist – animal protein at Rabobank. India, Indonesia, and Pakistan are expected to drive 60% of the total growth.
A wealth of investment opportunities come with the expected market growth, according to Rabobank. The outlook for volume and value growth will make investments in this region attractive for local, regional, and global investors. Such growth will require the significant expansion and upgrade of local poultry supply chains.
“Low- and middle-income consumers, who should have increased spending power according to the projections, are gradually expected to buy less from traditional markets and more from supermarkets, convenience stores, home delivery platforms, and restaurants,” said Mulder.
While local production will continue to dominate, imports will play a strategic role in the regional supply chain. Food security remains a priority, and with less than 5% of the market supplied by imports, there is potential for countries like Thailand, India, and Vietnam to emerge as significant exporters.