Bird Bros has relaunched its Gloriously Golden free-range eggs with bright new packaging.
Matthew Bird, commercial director at Bird Bros, said: “The slicker, smarter, colourful new-look better reflects the high-quality product within. We have revisited the design for the range, changing the packaging to a beautiful golden-yellow and incorporating other subtle design changes.”
Bird Bros’ Gloriously Golden free-range eggs are available in retail packs of 6 and 10, as well as in 5 and 15 dozen catering boxes. The product is listed in both Nisa and Spar as well as more than 250 food service outlets and independent shops across the UK.
The packaging relaunch is the second time this year Bird Bros has put the spotlight on gold – the brand also extended its range this summer with the launch of a new premium egg product – the White Gold range, which come from white hens.